content creation Articles

Why the tree is a metaphor for publishing

We use a tree as a graphic on our home page because of how a tree uses raw materials from the earth and air to thrive. In publishing also, raw information and creative ideas can bear fruit to achieve your goals – to increase your brand recognition, increase sales, or create a published product that will succeed.

Google makes content the boss

There are many components to evaluate for page rank contained in “Google’s Search Quality Rater’s Guidelines” released in November 2015. The clear take-away is to have QUALITY CONTENT on your website. And make sure the content is created from highly reputable sources. Doing a good job with these content guidelines can translate into Google rating your website higher and subsequently achieve a higher page rank.

Google makes content the boss

Mar 13, 2016 | content creation, search engine optimization

Today, digital marketing is vital to the success of any business. Attracting customers and prospects to the company...

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